Pre-Suasion: A Revolutionary Way to Influence and Persuade books by Robert B. Cialdini

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Title:Pre-Suasion: A Revolutionary Way to Influence and Persuade
Format Type:eBook PDF / e-Pub
Rating:
(Rating: 4.10 - 634 votes)
Author:
Published:
ISBN:1501109790
ISBN 13:9781501109799
Number of Pages:432 pages
Category:psychology

Robert B. Cialdini Pre-Suasion: A Revolutionary Way to Influence and Persuade

PDF, EPUB, MOBI, TXT, DOC Pre-Suasion: A Revolutionary Way to Influence and Persuade books NEW YORK TIMES BESTSELLERWALL STREET JOURNAL BESTSELLERThe author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesnt lie in the message itself, but in the key moment before that message is delivered.What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This privileged moment for change prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change minds a pre-suader must also change states of mind.His first solo work in over thirty years, Cialdinis Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listeners attitudes, beliefs, or experiences isnt necessary, says Cialdiniall thats required is for a communicator to redirect the audiences focus of attention before a relevant action.From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, Yes.

Pre-Suasion: A Revolutionary Way to Influence and Persuade, Influence: Science and Practice: The Comic, Influence: The Psychology of Persuasion, The Small Big: Small Changes That Spark Big Influence, Executive Briefing: The Power of Persuasion, Persuaso e Influncia: Como Pequenas Mudanas Podem Gerar Grandes Resultados, Teoria e pratica della persuasione: Capire la persuasione per esercitarla positivamente e difendersi dai manipolatori, Feeling Good about Saying No, Die Psychologie des berzeugens, Instant Influence: How to Get What You Want in Any Business Situation
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